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EMIRATES, CONNECTING WITH CUSTOMERS
THROUGH SPORTS
Emirates has an impressive list of
sports sponsorships to its name across the globe and
believes that sports sponsorship is an excellent way
of connecting with its customers.
In addition to its sponsorship of
Emirates Team New Zealand, the Dubai-based international
airline’s sports sponsorship portfolio , includes,
among others:
- Horse racing with the Dubai World Cup, the Emirates
Melbourne Cup, Breeders’ Cup races at the World
Thoroughbred Championships in the United States,
as well as several other international races
- Cricket through the International Cricket Council’s
elite panel of umpires and match referees for all
Test and One Day internationals
- Football as the first ever airline to be an Official
Partner for the FIFA World Cup, as well as sponsor
of 2005 British premiership champions Chelsea and
soon to be sponsor of FA Cup winners Arsenal
- Golf as sponsor of several European PGA golf tournaments,
including the New Zealand Open.
Sheikh Ahmed bin Saeed Al-Maktoum,
Chairman Emirates Group, said: "Emirates has built
up and developed some incredibly strong properties
in its portfolio of sports sponsorships. Our sponsorship
of Emirates Team New Zealand is an excellent way for
us to connect with our customers, and to share and
support their interests and passions.
"Sports sponsorships help us
to promote the airline and the 78 international destinations
that we serve, and the America’s Cup regatta
provides us with an ideal world platform to keep raising
awareness of our brand."
Emirates Airline President Tim Clark
said: "The Cup has become one of the world’s
most technologically-intensive sports events, and I
can’t think of a partner that could offer us
a better fit than Emirates Team New Zealand, with its
focus, drive and credentials."
Mr Clark said Team New Zealand, holder
of the America’s Cup for the eight years prior
to 2003, embodied many of the values held by Emirates. "It
is fiercely competitive, it seeks quality in all aspects
of its operation and is as much cutting edge in its
field as Emirates itself among airlines."
www.emirates.com
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