Toyota - A Supporter of New Zealand Sailing
Emirates Team New Zealand's pursuit of excellence, innovation and ultimate success fits neatly with Toyota's achievement as the countries number one motor company for the past 14 years. Emirates Team New Zealand's core values fit perfectly with that of Toyota New Zealand's, which indeed sparked our initial sponsorship interest.
Toyota New Zealand is proud to be an elite sponsor of the 2007 campaign. We enjoy working together with the other major sponsors and are dedicated to helping Emirates Team New Zealand achieve their goal of winning the America's Cup.
Toyota's historical link to the America's Cup over the past 12 years has provided extensive brand awareness - keeping the Toyota brand top-of-mind for everyday New Zealanders. It is great to be able to provide our valued customer base with the opportunity to experience the America's Cup, linking in with marketing activity during the event.
Our Toyota 'Everyday People' positioning also links well with Emirates Team New Zealand's objectives to foster a sense of nationalistic pride - capturing the heart and minds of everyday New Zealander's. Everyday we are proud to be able to provide an extensive vehicle range and service to a majority of these same New Zealanders.
Emirates Team New Zealand's defending the America's Cup in 2000 did a great job to promote New Zealand throughout the world, as did their campaign in 2003. Toyota New Zealand was proud to have been there and we are proud once again to be there for the campaign in 2007.
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